Welcome to SHΛRP. As a blog, SHΛRP targets and explains different examples of best practices in social media in the fashion and retail industries. Each and every post focuses on a different fashion company, whether that be a company that deals with menswear, womenswear, or both, and goes into detail with a specific social media marketing […]Read more "About SHΛRP"
As an industry leader in the fashion world, it is entirely important to be able to predict, understand, and accept change. Depending on the season, country, year, social events, and various other factors, the fashion industry is constantly changing with a perpetual onslaught of new trends. The way in which these trends reach audiences from […]Read more "Why the Use of Social Media in the Fashion Industry is Imperative"
As an entire entity, social media as it is currently used is extremely useful in terms of reaching and influencing mass audiences. Through sharing, rating, and re-editing, social media is continually pushing a shift towards a joint sharing of all the world’s knowledge. In general, social media applications are entirely open to the public, and allow […]Read more "How ModCloth Strategically uses Pinterest to Drive Sales"
The continuous importance of choice in today’s society has changed the way in which consumers are directly impacted by media messages. In the past, audiences were impacted by messages with no say on their part in which they preferred to receive. Now, though, consumers are active, rather than passive. These active consumers specifically select what messages they want to […]Read more "Burberry’s Spring/Summer 2016 Fashion Week Snapchat Reveal"
Current fashion as a whole requires immediacy and the recognition of changing trends. Unlike the past, where the fashion and retail industries were closed off experiences, social media has sped up the process of being exposed to these new trends, outfits, and styles. Instead of waiting months for the next magazine issue to come out, customers […]Read more "Marc Jacobs ‘My America’ Instagram Campaign Attracts Attention"
As it is currently understood, fashion and retail leaders of today are increasingly having to find new and inventive ways to appeal to consumers. Over the past few years, new social media has heavily altered the way these leaders reach consumers, by changing the communication channel from one-way, to two-way. Instead of solely using print […]Read more "Topshop/Topman Establishes Itself on Twitter"