Current fashion as a whole requires immediacy and the recognition of changing trends. Unlike the past, where the fashion and retail industries were closed off experiences, social media has sped up the process of being exposed to these new trends, outfits, and styles. Instead of waiting months for the next magazine issue to come out, customers […]Read more "Marc Jacobs ‘My America’ Instagram Campaign Attracts Attention"
As it is currently understood, fashion and retail leaders of today are increasingly having to find new and inventive ways to appeal to consumers. Over the past few years, new social media has heavily altered the way these leaders reach consumers, by changing the communication channel from one-way, to two-way. Instead of solely using print […]Read more "Topshop/Topman Establishes Itself on Twitter"
Welcome to SHΛRP. As a blog, SHΛRP targets and explains different examples of best practices in social media in the fashion and retail industries. Each and every post focuses on a different fashion company, whether that be a company that deals with menswear, womenswear, or both, and goes into detail with a specific social media marketing […]Read more "About SHΛRP"