As an industry leader in the fashion world, it is entirely important to be able to predict, understand, and accept change. Depending on the season, country, year, social events, and various other factors, the fashion industry is constantly changing with a perpetual onslaught of new trends. The way in which these trends reach audiences from […]Read more "Why the Use of Social Media in the Fashion Industry is Imperative"
As an entire entity, social media as it is currently used is extremely useful in terms of reaching and influencing mass audiences. Through sharing, rating, and re-editing, social media is continually pushing a shift towards a joint sharing of all the world’s knowledge. In general, social media applications are entirely open to the public, and allow […]Read more "How ModCloth Strategically uses Pinterest to Drive Sales"
The continuous importance of choice in today’s society has changed the way in which consumers are directly impacted by media messages. In the past, audiences were impacted by messages with no say on their part in which they preferred to receive. Now, though, consumers are active, rather than passive. These active consumers specifically select what messages they want to […]Read more "Burberry’s Spring/Summer 2016 Fashion Week Snapchat Reveal"