Resources

Header Image for Home Page:

Original photograph taken by Patrick McGrath

 

Post #1: About SHΛRP – 02/02/2016

First Link: Abbas Rajani, Business 2 Community, July 22, 2014, Top 5 Fashion Brands Using Social Media as Their Key Strategy

Second Link: Matthew Foster, Online Marketing Institute, May 24, 2015, 8 Social Media Rules Businesses Should Learn from Fashion Brands

Third Link: Daniesha Crews, Kortne Smith, and Bridgett Clinton-Scott, University of Maryland Eastern Shore, 2015, Fashion and Social Media

 

Post #2: Topshop/Topman Establishes Itself on Twitter – 02/24/2016

Header Image: (Image found on Google, with permission for reuse)  Topshop/Topman Store Photo

First Link: Veronica So, WGSN, March 31, 2014, Social Media Best Practice: Topshop

Second Link: Leila Durmaz, The Faculty of the Journalism Department California Polytechnic State University, San Luis Obispo, June 2014, The Role of Social Media in the Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication

Middle-of-Page Image and Link: (Image is an original screenshot)  Topshop Twitter Screenshot

Last Two Links: Admin of The Keyhole Blog, December 14, 2015, 10 Best Fashion Social Media Campaigns

 

Post #3: Marc Jacobs ‘My America’ Instagram Campaign Attracts Attention – 02/24/2016

Header Image: (Image found on Google, with permission for reuse) Marc Jacobs Store Photo

First Link: Anna Collinson, BBC, September 24, 2015, How Social Media has Changed the Fashion Industry

Second Link: Evelyn L. Brannon and Lorynn Divita, Bloomsbury Publishing, 2015, Fashion Forecasting 4th Edition

Middle-of-Page Image and Link: (Image found on Google, with permission for reuse) Marc Jacobs Headshot

Third Link: My Little Fashion Blog, February 3, 2016, Marc Jacobs Spring 2016 Ad Campaign

Second Image and Link: (Image found on Google, with permission for reuse) Marc Jacobs Spring 2016 Instagram Photo Shoot

Last Link: Lauren Sherman, Business of Fashion, February 1, 2016, Marc Jacobs Speaks on ‘My America’ Campaign

 

Post #4: Burberry’s Spring/Summer 2016 Fashion Week Snapchat Reveal – 03/18/2016

Header Image: (Image found on Google, with permission for reuse) Burberry Store Photo

First Link: Yanshu Sun and Steve Guo, 2014, Media Exposure, Social Comparison and Self-Discrepancy: A Model of Prediction of Fashion Clothing Involvement

Second Link: Patrick McGrath, SHΛRP Blog, February 24, 2016, Marc Jacobs ‘My America’ Instagram Campaign Attracts Attention

Third Link: Patrick McGrath, SHΛRP Blog, February 24, 2016, Topshop/Topman Establishes Itself on Twitter

Fourth Link: Hayley Wilbur, Mashable, October 22, 2015, Burberry Shoots Spring 2016 Campaign Live on Snapchat in a Fashion First

Middle-of-Page Image and Link: (Image is an original screenshot) Burberry Snapchat Campaign Photo

Fifth Link: Charlie Mock, Mashable, September 21, 2015, Burberry Previews New Collection on Snapchat Ahead of London Fashion Week

Sixth Link: Rachel Arthur, Forbes, October 14, 2015, From Instagram To Snapchat: The Best Uses Of Social Media This Fashion Week Season

YouTube Video: Bloomberg, September 18, 2015, Burberry on Snapchat: New Collection to Post for 24 Hours

Seventh Link: Jennifer Faul, The Drum, September 18, 2015, Burberry Ups Snapchat Investment with Landmark London Fashion Week Campaign

Last Link: Elizabeth Paton, The New York Times, February 4, 2016, Fashion Industry Scrambles to Find a Use for Snapchat

 

Post #5: How ModCloth Strategically uses Pinterest to Drive Sales – 03/20/2016

Header Image: (Image found on Google, with permission for reuse) ModCloth Pinterest Photo

First Link: Kendra Lapolla, Kent State University, 2014, The Pinterest Project – Using Social Media in an Undergraduate Second Year Fashion Design Course at a United States University

Second Link: Craig Smith, DMR Stats & Gadgets, March 9, 2016, By the Numbers: 270 Amazing Pinterest Statistics (March 2016)

Third Link: Cooper Smith, Business Insider, July 4, 2014, This Is How Retailers Are Using Social Media In Stores To Drive Sales

Middle-of-Page Image and Link: (Image found on Google, with permission for reuse) ModCloth Pinterest Photo

Last Two Links: Nicole Kohler, WooThemes, May 11, 2015, Social Media Takeaways from 5 Formidable Fashion Brands

 

Post #6: Why the Use of Social Media in the Fashion Industry is Imperative – 03/30/2016

Header Image: (Image found on Google, with permission for reuse) Social Media Photo

First Link: Chris Danforth, HighSnobiety, April, 2015, Has Social Media had a Positive Impact on the Fashion Industry?

Second Link: Hoh Kim, Jaram Park, Meeyoung Cha, and Jaeseung Jeong, May 7, 2015, The Effect of Bad News and CEO Apology of Corporate on User Responses in Social Media

Third Link: Patrick McGrath, SHΛRP Blog, February 24, 2016, Topshop/Topman Establishes Itself on Twitter

Fourth Link: Patrick McGrath, SHΛRP Blog, February 24, 2016, Marc Jacobs ‘My America’ Instagram Campaign Attracts Attention

Fifth Link: Patrick McGrath, SHΛRP Blog, March 18, 2016, Burberry’s Spring/Summer 2016 Fashion Week Snapchat Reveal

Sixth Link: Patrick McGrath, SHΛRP Blog, March 21, 2016, How ModCloth Strategically uses Pinterest to Drive Sales

Seventh Link: Katie Hope, BBC, February 5, 2016, How Social Media is Transforming the Fashion Industry

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